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social film : ウィキペディア英語版
social film
A social film is a type of interactive film that is presented through the lens of social media. A social film is distributed digitally and integrates with a social networking service, such as Facebook or Google+. It combines features of web video, social games and social media.
== Key Elements ==
Social films are a recent phenomenon and, in turn, there are few precedents for their format. Regardless, the medium has certain identifiable elements:
*Casual entertainment
*Social media
*User-generated content
*Game mechanics
Using a combination of these factors, a social film engages viewers to interact directly with the work, be it through social media functionality like comments and ranking or adding directly to the narrative itself.
Just as with memes, social film distribution relies on the viral spread enabled by social media. This is based on the viral expansion loops model,〔(Guest Post: Hal Siegel “My Film Has a Virus? WTF?” > Hope for Film )〕 in which a viewer benefits from sharing the application with friends, exponentially creating new viewers compelled to share the application.〔(The Four Viral App Objectives (a.k.a., “Social network application virality 101″) « FrameThink )〕

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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